Custom Lipstick
Personalized Colors
There are more than 30 colors to pick from, and you can also craft your own design.
Custom Logo
Free logo design and renderings. Various options include UV color printing, single-color screen printing, and hot stamping, etc.
Custom Lipstick Tubes
Design unique lipstick tubes by choosing from thousands of options in styles, shapes, and materials, and customize with your logo/design.
Custom Lipstick Boxes and Labels
Make your brand stand out with personalized boxes and labels. Our labels accommodate different tube sizes, and our boxes enhance the look of your packaging.
Please note that if a custom sample is needed, it generally takes between 7 and 10 days.
Frequently asked questions
How many lipstick shades should a new beauty brand launch with?
Most new brands start with 6–10 lipstick shades to balance variety and inventory control. A typical structure includes everyday nude tones, warm reds, classic pinks, and one or two trend - driven colors. This range is wide enough to attract different customer groups while keeping production and stock manageable. After the first sales cycle, brands usually expand based on best - selling shades and market feedback.
Which lipstick finish sells better in bulk orders?
Matte and velvet lipsticks generally dominate bulk orders because they are easier to standardize and widely accepted in global markets. Satin and moisturizing formulas are often added as complementary products for customers who prefer comfort and hydration. Brands targeting younger or social media markets sometimes introduce glossy or tinted balm versions to create a more diverse product lineup.
Is it possible to create exclusive lipstick colors that competitors cannot copy?
Yes, exclusive shade development is commonly used to build brand identity. This usually involves custom pigment ratios, undertone adjustments, and sample testing until the color matches brand requirements. Some brands also register signature shades or create limited seasonal collections to strengthen market positioning and reduce direct price competition.
What should be considered when choosing lipstick tube and packaging?
Lipstick packaging affects both brand image and unit cost. Lightweight standard tubes are suitable for large - volume wholesale orders, while magnetic or aluminum cases are often used for premium positioning. Brands selling through e - commerce usually focus on durability and shipping safety, while retail - focused brands prioritize visual appeal and shelf presence. The packaging decision should align with pricing strategy and target market.
How long does private label lipstick production usually take?
A typical lipstick project includes shade confirmation, packaging approval, sampling, and mass production. Sampling and testing may take a few weeks, while bulk production usually follows after final approval. Brands planning seasonal launches or promotional campaigns often schedule production in advance to ensure stable inventory and smooth logistics.
How do distributors reduce risk when ordering lipstick in bulk?
Distributors often begin with core shades and standard packaging to test regional demand before expanding into customized collections. Ordering mixed shade batches instead of a single color helps improve sales flexibility. Once sales patterns become clear, repeat bulk orders can focus on high - performing shades to improve profit margins and inventory turnover.